WILLY CHAVARRIA and K-Swiss come together to create a vision of 90’s California Chicano Tennis Prep.
For WILLY, K-Swiss evolved from what the rich kids in high school wore while playing tennis to what the Cholos wore with oversized khakis and tall white socks.
WILLY takes elements of his history with K-Swiss, connecting the original highbrow tennis classic with a 90’s Chicano rave vibe and washed out Cali-neon colors. Soft, chunky fleece jerseys are all heavily washed for the perfect slouch in cozy and approachable silhouettes. The Classic 2000 sneaker is reimagined to add additional foam padding and metal spikes, to offer comfort and the idea of protection.
STOCKISTS
Dover Street Market Ginza (Japan)
LN-CC (United Kingdom)
Luisaviaroma (Italy)
Machus (USA)
Sneakersnstuff NYC (USA)
WILLY CHAVARRIA is a conceptual fashion label with a cinematic approach to design and presentation. The clothing is intended to be empowering and expressive in its approach to silhouette and fabrication. The emotion of art and modern politics are infused into a reactionary story of the human will, often partnering with organizations to promote social justice